As the Head of Sales and Marketing at Fischer & Krecke, now BOBST Bielefeld, Kim-Regin Sustmann initiated a significant improvement of the company’s international brand, through a number of new marketing, company and product branding initiatives under the slogan “It’s Your Business – Spot On!” Furthermore, Kim-Regin Sustmann initiate a state-of-the-art Product & Technology Center as an integrated part of the manufacturing plant in Bielefeld, Germany. The new product showcase served as a great base for the F&K sales team and had a direct impact on increased sales figures.